hummer17
12-15-2003, 02:21 AM
This came directly from the GM Media web site:
http://media.gm.com/servlet/GatewayServlet?target=http://image.emerald.gm.com/gmnews/viewpressreldetail.do?domain=24&docid=2124s
I watched football all day on several channels and never saw this "new" TV spot - did any of you guys catch it? Maybe next Sunday...
Talk about an early X-Mas - a TV commercial with a HUMMER H2 and a Victoria's Secret model in one...too much for my brain to handle...
=======================================
FOR RELEASE: December 12, 2003
CONTACTS
HUMMER Taps Regis Philbin For New Television Commercial
New Ads To Break During Dec. 14 NFL Games
DETROIT - In two new television ads, HUMMER will show audiences different sides of the brand. "Each of these ads reflect a different facet of the brand's unique personality," said Liz Vanzura, director of HUMMER advertising and sales promotion. "One plays to the luxury side of the brand, the other plays to the escapism side of the brand."
One of the new commercials will begin airing on Sunday, Dec. 14, during NFL broadcasts. Titled "Yacht," it features entertainment personality Regis Philbin and Victoria Secret model Alessandra Ambrosio in a scenario that gives a whole new meaning to "off roading."
In the second spot, titled "Illumination Night," HUMMER owners take their families out to a unique location to enjoy themselves and each other. "It is about enthusiasts coming together while showcasing what their HUMMERs can do and where they can take you," said Vanzura.
Boston-based Modernista! is the advertising agency that created the commercials. "Trucks, supermodels, yachts and Regis - What's not to like?" said Gary Koepke, co-founder of Modernista! "Both ads are very aspirational spots."
"Yacht" is a 30-second commercial. "Illumination Night" exists as both 30-second and 60-second versions.
HUMMER
The HUMMER product line-up consists of two models, the H1, based on the military HUMVEE, and the H2. The H1 has two distinct body styles -- the H1 Wagon and the H1 Soft-Top. The H2 SUV went on sale in July 2002, and the new H2 SUT will be available in showrooms in summer 2004.
REGIS PHILBIN
As the face to which millions of Americans wake up every morning, Regis Philbin has become a cultural icon in television broadcasting. The energetic host of the a.m. talker "Live with Regis and Kelly" took his daytime success to primetime in 1999 with "Who Wants to be a Millionaire."
Since Philbin first stepped in front of the camera 40 years ago, he has ambitiously tackled talk shows, game shows, the literary world, and even the fashion industry.
A native of New York City, Philbin is a graduate of the University of Notre Dame and received an honorary doctorate of law degree for his contributions to Notre Dame and South Bend. Regis and his wife Joy have two grown daughters, Joanna and Jennifer.
CONTACT(S):
John Wray
HUMMER Communications
313.665.1478
John.Wray@gm.com
http://media.gm.com/servlet/GatewayServlet?target=http://image.emerald.gm.com/gmnews/viewpressreldetail.do?domain=24&docid=2124s
I watched football all day on several channels and never saw this "new" TV spot - did any of you guys catch it? Maybe next Sunday...
Talk about an early X-Mas - a TV commercial with a HUMMER H2 and a Victoria's Secret model in one...too much for my brain to handle...
=======================================
FOR RELEASE: December 12, 2003
CONTACTS
HUMMER Taps Regis Philbin For New Television Commercial
New Ads To Break During Dec. 14 NFL Games
DETROIT - In two new television ads, HUMMER will show audiences different sides of the brand. "Each of these ads reflect a different facet of the brand's unique personality," said Liz Vanzura, director of HUMMER advertising and sales promotion. "One plays to the luxury side of the brand, the other plays to the escapism side of the brand."
One of the new commercials will begin airing on Sunday, Dec. 14, during NFL broadcasts. Titled "Yacht," it features entertainment personality Regis Philbin and Victoria Secret model Alessandra Ambrosio in a scenario that gives a whole new meaning to "off roading."
In the second spot, titled "Illumination Night," HUMMER owners take their families out to a unique location to enjoy themselves and each other. "It is about enthusiasts coming together while showcasing what their HUMMERs can do and where they can take you," said Vanzura.
Boston-based Modernista! is the advertising agency that created the commercials. "Trucks, supermodels, yachts and Regis - What's not to like?" said Gary Koepke, co-founder of Modernista! "Both ads are very aspirational spots."
"Yacht" is a 30-second commercial. "Illumination Night" exists as both 30-second and 60-second versions.
HUMMER
The HUMMER product line-up consists of two models, the H1, based on the military HUMVEE, and the H2. The H1 has two distinct body styles -- the H1 Wagon and the H1 Soft-Top. The H2 SUV went on sale in July 2002, and the new H2 SUT will be available in showrooms in summer 2004.
REGIS PHILBIN
As the face to which millions of Americans wake up every morning, Regis Philbin has become a cultural icon in television broadcasting. The energetic host of the a.m. talker "Live with Regis and Kelly" took his daytime success to primetime in 1999 with "Who Wants to be a Millionaire."
Since Philbin first stepped in front of the camera 40 years ago, he has ambitiously tackled talk shows, game shows, the literary world, and even the fashion industry.
A native of New York City, Philbin is a graduate of the University of Notre Dame and received an honorary doctorate of law degree for his contributions to Notre Dame and South Bend. Regis and his wife Joy have two grown daughters, Joanna and Jennifer.
CONTACT(S):
John Wray
HUMMER Communications
313.665.1478
John.Wray@gm.com