Is HUMMER on the way out ?
 

10 Auto Brands
In Trouble

Featuring


Listen & Look IM This |
E-mail This



Next

Previous

3 of 7

• 
  
  
  
  
  by Jim Henry, BusinessWeek
  
  With the car market reeling, do we need so many brands? While a few, like Toyota, remain strong, it may be time to kill off some stragglers. Click forward to see the top 10 auto brands that are in trouble.
  
  Article: Which Auto Brands Should Go?
  
  Next: GMC
  More From BusinessWeek:
  
  Most Fuel-Efficient Family Vehicles Best and Worst Selling SUVs What to Drive in a Recession
• 
  
  
  
  GMC
  
  First appeared in: 1901
  How the brand is in trouble: All-truck brand, gas prices, no global appeal
  How it can survive: New models, sharing showrooms with Buick, Pontiac
  Sales, first four months 2008: 131,058
  Sales, first four months 2007: 146,871
  Percent change: -10.8%
  
  More on GMC
  
  Next: Hummer
  More From BusinessWeek:
  
  Most Fuel-Efficient Family Vehicles Best and Worst Selling SUVs What to Drive in a Recession
• 
  
  
  
  Hummer
  
  First appeared in: 1992
  How the brand is in trouble: All-truck brand, gas prices, gas-guzzler reputation
  How it can survive: New models, cost sharing, expanding overseas
  Sales, first four months 2008: 12,243
  Sales, first four months 2007: 17,379
  Percent change: -29.6%
  
  More on Hummer

Re: Is HUMMER on the way out ?
 

In trouble? Maybe, but if the people making decisions at GM have any brains they will see the strengths of the brand and properly adjust to the market.

The HX is exactly what HUMMER needs.

These articles are misleading, and the only way HUMMER is on it's way out is if all offroad vehicles are on their way out, which I doubt. There will always be a need for them, the people in charge just gotta think outside the box.

So it's that, or our governments actually do something to control gas prices.

Re: Is HUMMER on the way out ?
 

x1000. It doesn't take a genius to figure that out but GM just doesn't get it. They finally have a brand name that is equated with the Outdoors and 4-wheeling. All they need to do is match a sized rig to what the market wants.

Re: Is HUMMER on the way out ?
 

I want the Hummer brand to go down in flames. Hopefully in 2 years they'll stop making them.

Re: Is HUMMER on the way out ?
 

Dennis's next car...
http://www.popularmechanics.com/auto...s/4251491.html