What is his potential MAXIMUM market? my friend Steve is the No.1 Hummer Man in LA/SD, great leadership and organizer, screaming at the top of his lung everyday on this forum asking or begging people in LA/SD to join him/them, that is his standard greeting to every new LA member. I think it is great, I admire that and we are lucky to have him.
But he has to know that there are very few people like him. 4 in the last run, even at the height, there were not many H2s. If he makes a new Hummer magazine he has to know and accept that fact. If you are his true friend, you have a responsibility to make him realize that fact. Sit down and do the math.
Let's not even talk about how to reach 99% H2 owners who don't even want to waste time to visit this forum, distribution, advertising, etc... Phil's 94% H2 off road rate is a clear indication that people on this forum cannot be used as a guage.
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