I read in an article that people want to associate with the brand behind the products they are buying. Last time I checked, Chevy, HUMMER, Saturn, ARE the brands. GM is the parent company.
In an age where people are running away from GM why do they think this will help them. I say take the $26billion in cash that they have from last year and go shopping. BMW, Honda, Toyota are all hot targets. BMW and Honda was suggested in an article that I read and Toyota I through in because the 2 of them are already working together on various products. Doing an early buyout of AM General would not do much for there consumer market share so that is out.
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