If it is truly thought to be initiation related, a little reverse psychology in the news from some "experts" might be worth the gamble. It is a gamble because it can step up the incidents but by attacking the very idea that is behind the shootings it might create more slip ups or eventually stop it's use as a whole.
The plan would be to promote the idea that just randomly shooting at cars on the highway carrys very little risk of getting caught and is the act of a coward. If it is gang related, the gang must be very weak by allowing entry by using such a very easy and low-risk initiation. It's not personal like a random mugging or armed robbery, which carries very inherent risks.
Shooting at cars on the highway is the easiest thing on the conscious for a criminal to do. There is no personal connection. They really never see the individual and in many cases just hit the car. It is some kind of power display (in their mind). Very weak minded cowards do stuff like this.
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