Well, since you use this truck what it was meant for, it will happen again.
I would go to the hardware store or Home Depot and buy some Hammercoat paint. It comes in a spray can and has some texture to it (perfect for covering those scratches). Otherwise I think BK08 is the paint code for the factory color. It won't hide the scratches, but it will keep it from rusting up on you. I used the BK08 on my stock H2 bumper a few years back it hid the scratched very little but kept it covered.
or next month you can buy the SMA winch bumper.
