I haven't heard about suits with trademarked names but it makes sense. We just use specific keywords relating to the foods we sell.
Adwords conversion=1.6%@$56 sale
Content Conversion=1.3%@$133 sale
Content is when the link is attached to a relevant news article, in effect, prepping the consumer for the purchase, ergo the larger average sale.
I still highly recommend GoToast software to manage all PPC search engines.
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