I've always wondered about the auto dealerships and talked to my friends or family members who worked for or owned dealerships. Here you have the most expensive products most people will ever buy in their life (except a house), yet the sales tactics is generally on the level of bargain bazaar, street vendor or flee markets. Not only automobiles are expensive high ticket items, but they are highly sophisticated high-tech equipments(far more than computers), vital to the lives of the buyers and nation's economy, yet the quality of the operations just have not improved much in decades.
I read some of those "How to buy a car" books a few years ago, they plainly and correctly stated that all these sales tricks work, there is no incentive to change. Regrettable, even Starbuck has better service and attitude. It can be done.
The guy who sold me the Hummer was nice, knowledgeable and professional, knew all the answers and wanted to tell me more than I wanted to know. I called back 1-2 months after I had the Hummer, he was gone. Same thing with the guy who sold me the Mercedes or Jaguar. A high turnover trade. In many ways, the trade does not encourage nor want older and experienced salespeople. This is just a transit job on their way to something else.
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