Mac, I think this one has lost you. You are stuck on numbers of off-road vs. on-road drivers, which completely misses the point. Everyone bought the H2 because it was looked rugged, more people will buy it when they can see it do more rugged adventures. This doesn't mean they will ever take the truck off-road but know that they can makes all the difference. Look around your house and business for certain tools, technology and tell me if you actually use all of them to their absolute fullest or if you bought them because it's just nice to know the functionality is there should you ever need it. We aren't talking rock crawling pictures here, but rather, 22 mile off-road camping trips for the kids, deep snow in the mid-west, remote fishing spots etc. There are certain types of off-road driving that will and does appeal to the Hummer buyer. I have yet to see them market the vehicle with soccer balls in the back or a shopping cart hitting the side to show how tough the panels are.
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