<a href="http://www.truckblog.com/story-579-toyota_targets_enthusiasts_for_fj_cruiser_marketin g" http://www.truckblog.com/story-579-toyota_targets_enthu...ruiser_marketing</A>
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According to
Inside Line, Toyota is not doing any TV advertising for
the upcoming 2007 FJ Cruiser, to go on sale in February 2006. Instead, according
to Toyota Division vice president of marketing James Farley, they are relying on
enthusiasts and word of mouth. How are they doing this? By parading the FJ
Cruiser at enthusiast events throughout the country and hitting up the Land
Cruiser clubs, demonstrating its off-road capabilities.
We hope that
Toyota doesn't release another supposed off-road vehicle like the
Hummer H2
(who's axle snaps at the mere sight of any object in the road over 3 inches
high). We also hope that Toyota doesn't miss an even larger opportunity to
market the FJ Cruiser using enthusiast sites like Truckblog to their advantage.
Keep us up-to-date with the latest news, photos, videos, etc., because
enthusiast sites will reach a helluva lot more enthusiasts than will your
national events.</FONT>