Thread: Price increase?
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  #22  
Old 12-18-2002, 02:58 PM
MAC MAC is offline
Hummer Authority
 
Join Date: Nov 2002
Location: The Peninsula, California, USA
Posts: 1,415
MAC is off the scale
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Escalade may have a slightly higher MSRP but it is discounted by thousands $ cash back and whatever deal you can make, plus zero percent, zero down, in the end, it is much cheaper than Hummer.

Around here Hummer dealer lot has no Hummer, period.

From the business bean counter' view, having lots of new Hummers on the lot not selling is very expensive and dangerous, the natural thing to do is to cut price and bargain downward, unless Hummer has rule against that, but not sure if that is legal. You have to remember the dealers pay interest on all the cars on the lot, their job One is their own survival but Hummer brand image, if they have to, they can make all sorts of quiet deals. Once sales REALLY slows down, the jungle rule of "Supply & Demand" applies, the evidence will show: Discount. You have to move the merchandise as fast as possible, basic rule. So I am not sure having lots of Hummers on the lot but faking strong demand is a logical guess.

Of course, Hummer can and do limit production to create a short 4-8 weeks wait. Current wait for MB new E class is 6 months.
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