I don’t think the H3 will change the Wrangler market all that much. A base Wrangler can still be picked up for less than $19k. Granted it is not nearly the H3’s equal in many areas but you can still take it more places than the average Soccer Mom SUV.
Most people just use them as daily drivers. I would guess the age of the average Wrangler owner is most likely in the low to mid 20’s. I’m sure there are plenty of exceptions out there, myself included (36 years old, but I have the body of a 23 year old, I keep it buried out behind my shed), but your average 24 year old can’t really afford the entry-level price of $30k (again I’m sure there are plenty of exceptions).
Also look at the following the Wrangler has. How many other cars can say they have a dedicated magazine? Not that many. And look at the after market product options. I get more catalogs pertaining specifically to jeeps than I can count.
You know what DC has to do to sell Wranglers? Build them. That’s it. No advertising, fewer incentives (as a whole), Go-Cart companies spend more money on R&D. It’s a no brainer for them, “If you build it they will buy” I know, this is my 4th (and most likely not my last)
__________________
ITS HERE!!!!
|