a $300 winch looks great on paper, but will it look the same when your wife is asking how you're going to get out of the pit you just drove into and the winch, for some reason, just doesn't turn? I'd rather get a something I know is top quality for a little more money now and not really have to worry about it later, than get something cheap now, and then get myself in trouble later, and then have to spend more money for something quality. Peace of mind is worth the money in my opinion.