Not fair comparing the Rubi model to the base price of an H3; Base model 4-dr Wrangler is about $21k. Base model H3 is about $29k.
The Rubi should be compared against a loaded H3 w/locker etc.
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Originally Posted by PhilD
Think they've already missed out to some extent, a 4dr Rubi JK is priced directly against an H3.
It doesn't make sense to have a H4 competing against a H3, so unless the H4 is better than (or comparable to) the Rubi and lower priced, then they've already missed out to some extent.
A soft top version is a must though, if they are to have any chance of appealling to the low end JK buyer.
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