I drove to work the other day, parked and started walking in the building when I heard 3 kids chanting HUMMER< HUMMER< HUMMER.. followed by "that this is soooo awsome." I looked at the kids and said pretty cool huh? and while not sure that it was the right thing to say, it sure made it worth while buying the beast.... And while not getting an honest response from an adult (probably from jealousy) you always hear the truth from kids....