[DennisAJC]

Just a quick observation some of you might find amusing because of it's obvious connection,

Celebrities have acquired an extremely high status within contemporary society, particularly in the eyes of young people. The developments in media coverage and media production, in conjunction with the changing facets of celebrity culture have helped re-position the celebrity as a more visible entity within contemporary society. The increasingly intrusive and voyeuristic media has inevitably led to a proliferation of images portraying celebrity drug use accessible by young people. It must not be assumed however that the increased visibility of celebrity drug use goes hand in hand with influencing young peoples activities and opinion formation; such statements must be supported by good quality research, applicable to UK audiences. Reception of media images is increasingly documented within theory as an active process in which meaning is constructed in the context of peoples’ own knowledge and experiences. There is a need, within both policy and research to objectively expand our understanding of this process in the context of celebrity behaviour, and the effect this has on the lives of young people. Little is known as to the relative effects of young peoples’ reception of positive and negative depictions of drug use within the media.