I saw a Hummer internal marketing DVD, presented prior to the launch of the H3.
It had some interesting demographics, based upon Hummer's marketing research. Compared to H1 and H2 buyers, H3 buyers were forecast to be:
1. Better educated; at least 33% college graduates vs. 15% college graduate H1 and H2 buyers.
2. More self-assured, as opposed to caring what others think and status conscious.
3. Comfortable, yet lower income than H1/H2 buyers.
4. Younger and many more females.
5. More concerned with value for the dollar.
I had just traded my H3, for an H2 SUT, when I saw the DVD.
Needless to say, I wasn't happy that research revealed that I'm most likely a poorly educated, older male, with low self-esteem, and more money than sense.
As I said, these are Hummer marketing conclusions, not mine; so don't flame me.
