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Originally Posted by Wisha Haddan H3
Except for the JK Rubicon, I think hummers need less work to make them trailworthy. But that doesn't explain the lack of bumpers, winch mounts, grill guards and other off-road armor. I also know there's a perception that Hummers are giant bling machines that don't actually go offroad. But mostly, I think Hummer has done a truly  job marketing their off-road capabilities.
First there were the city-slicking kaleidoscopic H3 ads and that god-awful "little monster" superbowl ad ... then a couple of soccer-mom and veggie-dude envy ads ... then those stupid, "it's not magic" ads.
Meanwhile, the JK had that uber-cool insect collection series, and I can't open a 4x4 mag without opening to a full page, brown-paper spec on the FJ's superior capabilities. |
Some good points there... GM should take a look at how "Land Rover" Market it's Off road heavy. I remember all the adds were geared mostly to the Off Road strentghts of the vehicle.
I think the General wanted to get the H3 launched to a large section of buyers ..so they went the Soccer mom route also I think to get there sales up.