Most manufacturers survey the customer 3-6 weeks after purchase to see what type of service they received. If the surveys are good enough a bonus may be paid to the sales agent, if bad enough, a few warnings some training and if it continues termination. The survey mainly deals with the sales agent, so if he was good then he should get good marks. There is an area that pertains to the finance people and then the overall dealership. Lastly there is a comment section that allows you to write anything you want. The dealerships are scored and compared to the local same vehicle dealership, and the region and all dealerships (HUMMER compared to HUMMER, GMC compared to GMC). They are reviewed by many many people. From the sales agent to the GM to the owner and up through the HUMMER administration.
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