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Originally Posted by wpage
Yeah so why are they offering to Tata?
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Probably because GM believes the only way to get a "green" image is to dump what the public perceives as "Gas Guzzlers" or "Earth Destroyers."
Lets face it, GM has the WORST marketing execs of any company.
Instead of creating commercials that compare the H2/H3 against the competition and educating their potential customers, they create a commercial of an H3 diving into the ocean and transforming into a submarine...
They should have focused on the off-road capabilities and direct competition comparisons, and HUMMER would have a drastically different image.
Basically, GM treated HUMMER like a second Cadillac.