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Originally Posted by TXSUT
If they don't leave "us" high and dry, they'll wind up leaving their stakeholders high and dry. They have a company to run, ya know?
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That's complete and utter BS and you know it. Selling off HUMMER is more of a political tool than a necessary business move.
HUMMER simply wasn't run well at all, mainly in the marketing and decision making departments. GM had many options to freshen up and help the HUMMER brand, like finally putting a diesel in the H2, they decided not to.
Releasing the HX could have saved HUMMER, even if it meant shedding a model, instead they shelve the project.
HUMMER never was the next Chevy, it was a brand that brought people into the GM family. It was an eye catcher, and in my opinion, the ONLY line of vehicles GM has that stand out from the rest.
HUMMER isn't and never was the issue behind GM's problems, at it's strongest it was always a niche brand that brought in a low single digit percentage in revenue, so it couldn't be its biggest problem. What it is however, is a tool to market their new "green" innitiative, which is the biggest crock of sh*t GM has ever tried to pull off.