I can guarantee you that it's not a photo op. The driver shown in the picture is a good friend of my wife's and has been wheeling for a while. She's a ballsy driver off road. I've seen it for myself.
The Hummer shown is formerly owned by Beth Foley, a long time Hummer H1 owner. She and her Boyfriend (Clarke Ferber, 2000 H1 Mesa Dusk Slantback) live in Phoenix.
She had the bed rack fabbed by 4 Wheelers Supply and Off Road in Phoenix, AZ. It was a custom job in which it gave clearance for the hard cover bed lid. Her truck was a highly modified 1999 with lockers, SMA D-Ring Brush Guard, a boat load of Hella lamps, and Hutchinson two piece rims.
The top end of the rack had enough rack space to provide storage for a spare tire, a Hi-Lift, and Diesel cans.
For another picture of the same truck and the bed rack, go here:
http://www.azhog.org/Sedona_September2003/IMG_1009.JPG
Note: Beth now owns a 2001 Black H1 Wagon. She sold her Open Top and purchased the wagon to make more room for the Soccer Mom necessities. The jumpseat has a custom fabbed 4 point harness set for the kids to use while off road.