I didn't say it CREATED the brand. I said it created STRONG branding. In other words, it made it more popular. "Branding allows a company to differentiate themselves from the competition and, in the process, to bond with their customers to create loyalty." - Steve Hall, Marketing Vox News. You've heard the slogan "Like nothing else"? Although Hummer was already popular because of the H1, it became even more popular when the H2 was introduced. It is still a niche market because when you look at the demographics of current customers, you will see it is a pretty specific market. However, more people are FAMILIAR with the Hummer brand because of the H2 which will probably lead to more interest in the H3, IMO.
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