I advertise at my local health club and have gotten a pretty good response but they have almost doubled my rate for this year's contract. They went from $2,000 to $4,700. I can wrap my whole truck for around $3,000. The vinyl wrap company said the wrap will last for several years. If I use my truck for three years, then the cost is pretty cheap compared to other forms of advertising. Also if I wrap the whole thing I will not have any sun fading issues on uncovered areas. The only draw back is I will have to watch my driving.
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