I agree that he is legit, (has an organization).
I don't blame him for dreaming of a factory sponsor. However - they drive Jeeps, why doesn't Jeep sponsor them? Jeep just paid to sponsor that a drive up a volcano or something, didn't they?
If Hummer sponsors these guys, sounds like they would have to "re-educate" the entire group.
Wait till WWF finds out they drove over tundra without roads.