Mahindra "keen" to buy HUMMER
Posted Jun 17th 2008 11:01AM by
Jeremy Korzeniewski
Filed under:
SUVs,
HUMMER,
Earnings/Financials,
Military,
India
General Motors is already having
meetings with its dealers regarding all the
possibilities for its HUMMER brand. According to reports, there are several companies interested in making a purchase of the military-inspired vehicles, though Tata Motors now appears uninterested despite earlier reports. One suitor is said to be Mahindra & Mahindra, the Indian company that plans on making a big splash entering the American market itself over the next few years. Just-Auto quotes an unnamed official at the company who says "Mahindra is very keen on acquiring the Hummer." Hmm... Isn't it interesting how one little word can change the meaning of an entire sentence. Anyway, Mahindra already
produces a vehicle that shares an eerie resemblance to the original GI-spec HUMMER that it sells to the Indian military.
Currently, the vast majority of Hummer sales are made in the States, but Mahindra doesn't sound worried about that. "The U.S. market might not be able to afford their own HUMMER any longer, but India is a growing and strong economy. When Indians like something we go out and get it, no matter what the cost, because we know how to make it work for us," according to an unnamed source. Uh huh... good luck with that.