Feb. 10, 2003
Hummer to introduce H2 SUT pickup version in spring 2004
By DONNA HARRIS | Automotive News
Hummer dealers got the official word: Hummer will introduce the H2 SUT in spring 2004.
Dealers welcome the truck, a version of the H2 with a pickup bed. They say they are selling everything they have in stock and look forward to a broader product line.
"It's a great time to be a Hummer dealer," said Bob Cochrane, president of No. 1 Cochrane of Monroeville, Pa.
Dealers' only disappointment was that there were no photos available of the H3 at the meeting. Hummer is expected to produce the H3 - a smaller version of the H2 - after the H2 SUT.
Dealers were told it is too early for a sneak preview because there is no firm decision on the design.
Hummer estimates that its dealers have higher customer satisfaction than any other General Motors brand.
"CSI was phenomenal considering we are still in our launch phase," said Steve Hill, director of sales, marketing and dealer development for Hummer.
Hummer is watching customer satisfaction. Many dealers are in a state of flux because of the push to build stand-alone Hummer stores. But stipends of as much as $250,000 for meeting operating standards and dealership requirements are boosting customer satisfaction scores, Hill said.
All Hummer dealers have met the standards and are qualifying for the incentives, he said, and the building campaign is on schedule to accommodate Hummer's expanded model line.
|