Female Buyers Contribute to Surging H2 Sales
April 14, 2003
Early sales figures show that as many as 27 percent of Hummer H2 buyers are women, Reuters reported. This compares to about five percent of owners of the bigger, badder and far more expensive Hummer H1.
"We were estimating... that [H2 sales] would be 10 to 15 percent female," Hummer brand manager Mike DiGiovanni told Reuters.
Sales to women have helped make the macho H2 the top-selling full-size luxury sport utility vehicle on the U.S. market since it went on sale last summer, the story said.
Sales for the H2's first seven months on the market total 19,222 and it's on track to hit 36,000 units this year, a pace that has forced the Indiana plant where the H2 is built to work overtime since last summer.
The H2 has achieved its sales numbers without offering any consumer incentives or discounts. Consequently — according to a Wall Street analyst quoted by Reuters — General Motors could be making roughly $10,000 or more on each H2.
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