[f5fstop]

Shipping for items this heavy is pretty hefty. I have shipped out items that weight as much, and unless you go with something like FedEx ground (Green), the price sounds about right.
Rocky Road would charge me $46.78 from their location to my house. If I shipped a 73 lb package from my zip code to a zip code in Salt Lake City (not sure of their exact location), and I estimated the package size as 10x4x2, the price would be $64.43. So, their shipping price is not inflated.
It would also cost more to transport to one location and then that person split it up and ship than we might save.

Only alternative I can see is if there were five in the same general area who were interested, and the other four could pick up.