Hummer Adventure Magazine

[Steve R]

Hey Gang,

As some of you may know....GM has a publication that comes out twice a year, it's called "Hummer Adventures" and is sent to all known Hummer owners for free. Please help by polling the following:

As far as your knowledge and thoughts of the magazine:

For your participation in this survey you will be entered to win $1,000,000 and a night with your favroite movie star! (see details below)

details: There is no contest, it's all hype, there will be no winnners. Now stop reading the humor-part of this thread and answer the poll please.

As far as the Hummer Adventures Magazine (NOT to be confused with The Hummer Club's "Hummer Tracks" magazine).

My opinion of the Hummer Adventures Magazine is:

[H2Norcal]

[quote]Originally posted by PhilD:

Disagreement is good, I'd hate to right all the time [END QUOTE]

Once again Phil, well stated. As it sums up this particular thread, I think we are demonstrating here that it could be difficult to simply come up with a magazine that satisfies the entire demographics of the H2 buyer because the reasons for purchasing is very spread out. It may be awhile for someone to spend the bucks to find what everyone is looking for.


I do feel better now that we really didn't disagree after all..

[MAC]

"Seems the thread turned a little aggressive earlier." I failed to see anything even close to "Aggressive" in this topic. Are we Hummer owners or AA group session? You got to have a heart as solid as a rock to be a Hummer owner, you don't swing with the crowd nor try to please the others nor try to fit in and you don't change your mind just to belong, you don't go soft and apologize for no obvious reason.
Now, tell me which part(s) above is wrong?

[MAC]

HummerTeam, thanks for the update. I know you guys are Hummer professionals with a fleet of Hummers and have been at this for a long time.

Buckeye,
Quote: "De-Nile ain't just a river in Egypt now is it? You didn't answer my question".
I read though your previous emails, but I didn't find any unanswered questions, I think your questions are actually statements. The subject is getting a little old, but if you can specify the actual questions(not statements), I'll be happy to take a look at them later on today and see if I can answer them. Let's stay away from what a Hummer magazine should be like, or if Steve should start another Hummer magazine, our taste is as different as our music and Steve doesn't listen to me anyway. Fire at will.

[MAC]

I use Steve as a standard, because he is not a lone ranger. He knows the dealers and Hummer Club, he knows and he attended every Hummer event. He is smart and keep his count or mail list of ALL the H2s he has seen off road. His organizing is at maximum effort, he grab any H2 who is willing to join him. There must be at least 2000 to 4000 H2s sold in LA/SD, but how many H2s off the road? 20? 40? this is very simple and elementary math and logic. If my calcuation formula is wrong, tell me.

Whether I go off road or not, I save Hummer magazine or not is totally irrelevant. We are talking about ALL the H2 owners out there.

[H2Norcal]

I will jump in just for fun:

On the direct topic feedback for Mac, I received one Adventures magazine about three weeks after my H2 delivery. I recall my first impression was the magazine looked professionally produced and resembled that of a manufacturers communication magazine such as BMW or GM’s semi-annual owner’s magazine. The problem I found with it and with the other attempts to produce a Hummer focused magazine is they all lack any useable owner content whatsoever because they are all trying to make a boat-load of money stuffing them with ads and marketing.

I think the Hummer Club’s upcoming Azimuth magazine holds the most promise for me because it is geared to the interests of the true user of the vehicle and they really have nothing to sell us. There will be ads but hopefully better content. We will see. But only members will get it.

And for the first time, I have to disagree with Phil on his view on H2 owner demographics (sorry Phil). I sincerely believe the vast majority of Hummer owners bought the H2 because of its fresh and wild image in a field of boring, mass produced SUVs, not for off-roading. I agree with MAC categorically here (did I really just say that? ), I think there are only a few of us out here that plan to fulfill the off-road adventure picture Hummer has painted for us. The rest will enjoy the attention owning a Hummer brings them as they head to the movies, soccer games or just to work.

[HummerTeam]

Mac,

Our Hummer Team / Adventure Team magazine is doing well, however, it is only a regional publication. Mostly Texas, and the Dallas/Fort Worth area.

We have a circulation of 20,000 in this area, and we promote all kinds of outdoor adventure, but mainly Hummer stuff.

We do have plans of expanding, but magazine publishing is tough work, and we want to get about a year under our belt before we take it to a larger national market.

You actually can subscribe to the magazine on our website.

HummerTeam.com
Dallas, Texas

[MAC]

Mathematic and logic is the foundation of all sciences. In this case, mathematic and logic established the foundation, which is “who are the readers of the Hummer magazine?” In business, that is one of the first things you must have the answers to, what you do with the facts is subject to endless debate. The one who follow the right path will be a success, one goes down the wrong path is faced with certain failure, as 95% of the new businesses do.

Steve has an interest in starting a Hummer magazine. If I were his enemy, I shall encourage him and promise him that I will pay to buy his new magazine, and there are tens of thousands of eager H2 owners waiting for his magazine; but I am his friend, I am in fact indirectly showing him the numbers to save him from thousands of hours of agony and financial losses. In the usual Steve tradition, he makes fun of me, which is expected and totally acceptable to me.

As I pondered in my 6th point in the last post, maybe Hummer magazine should pester the 98% non-off-road H2s owners with off road photos to fullfill unmet dreams or whatever Steve feels others are lacking. As such I am in fact in agreement with some of you. But frankly, I don’t really care what the Hummer magazine does, I flip through it a few days after arrival and I toss it.

[MAC]

What is his potential MAXIMUM market? my friend Steve is the No.1 Hummer Man in LA/SD, great leadership and organizer, screaming at the top of his lung everyday on this forum asking or begging people in LA/SD to join him/them, that is his standard greeting to every new LA member. I think it is great, I admire that and we are lucky to have him.

But he has to know that there are very few people like him. 4 in the last run, even at the height, there were not many H2s. If he makes a new Hummer magazine he has to know and accept that fact. If you are his true friend, you have a responsibility to make him realize that fact. Sit down and do the math.

Let's not even talk about how to reach 99% H2 owners who don't even want to waste time to visit this forum, distribution, advertising, etc... Phil's 94% H2 off road rate is a clear indication that people on this forum cannot be used as a guage.

[MAC]

Buckeye, I don't remember anything you said in your previous email which hasn't been answered, but I'll take a look later on. For now, since you asked for H2 in snow, I'll dutifully post 2 photos of my black Hummer(both in winter), for your enjoyment. I have to go to my pool now, my wife has 5 girlfriends, sisters and their kids coming over for swimming and party till 11PM, our 4th party at home in 7 days, we had over 40 on Saturday night. Guess who clean the pool and set up the toys and do the BBQ? I and me!

Detonate, tell us more about Travis's Hummer magazine. I remembered it was discussed here many months ago, but we or I never heard any news about it, you seem to indicate it is doing very well, guess they don't need to promote it on the forum here. Is it available on the newsstand or subscription? $? how come nobody else mentioned it yet? anybody else seen it, what do you think?

[Steve R]

Hey Gang,

As some of you may know....GM has a publication that comes out twice a year, it's called "Hummer Adventures" and is sent to all known Hummer owners for free. Please help by polling the following:

As far as your knowledge and thoughts of the magazine:

For your participation in this survey you will be entered to win $1,000,000 and a night with your favroite movie star! (see details below)

details: There is no contest, it's all hype, there will be no winnners. Now stop reading the humor-part of this thread and answer the poll please.

As far as the Hummer Adventures Magazine (NOT to be confused with The Hummer Club's "Hummer Tracks" magazine).

My opinion of the Hummer Adventures Magazine is:

[Steve R]

..which brings me to my next point: don't smoke crack! Thank you for illustrating that point MAC.

I've met Jason (Buckeye) and I can assure you he's thoruoughly well mannered and quite delightful a fellow. He may have encountered a few traction issues on a particular hill climb, but nothing a little video-editing couldn't fix. He's a complete business tycoon while still retaining a firm coolness amoungst friends....couldn't off-road with a better guy!

He also managed to respect my request from my previous post on this thread.

Enjoy your fishing Jason...hope your laying 'em out....bring home some fillet's and we'll do 'em up in my smoker and laugh about it over the BBQ and some cold beers!

[DRTYFN]

Welcome Jerry.
You're going love it more and more every day. I'm envious of your location. You've got a lot of great 4xing within hours of you.

[MAC]

Buckeye, this is my computer background, think that sort of cancelled your analysis "don't care to see it off-road". Jason should post the credit, who took the photos of the month, who, where, when, how and why. A brief description.

[Steve R]

No my friend....it is YOU who may one day understand....

but alas...you must ascend to the mountain-top: and there's no way you're going to drive up it in your H2, especially with your sidebars. And those loafers couldn't find thier way off the carpeting!

[Jerry]

I am a new H2 owner in Phoenix and am anxious to see what it can do and also go out with a group. I am 65 years old and not so willing to take great chances any more. I want to take it for some challanging trips but want to know it's limits first and the proper way to drive it. We had a Jeep when we were kids and did things we shouldn't have. I am alittle more cautious now.
03 H2, Yellow, LUX, Rear Tire, Chrome Wheels & Tubular Steps.

Love it. 4 weeks old and 4K already.

Jerry Parr

Jerry

[MAC]

I only wear cowboy boots.

[Steve R]

MAC,

I have to agree with his devine Buckness on this call: That magazine is NOT about offroading....it's simply about the H2 and Hummers in general, it's about them keeping in touch with their customers.

Yes, they do tend to focus on offroading a bit, but that's because the vehicle is an outstanding offroad vehicle...and whether people use it for that or not...it's a pivotal quality of the vehicle AND most people bought it with that idea in mind.

As a friend of mine is fond of saying: in the back of their minds they want to know they could offroad it.

I have a club because I like goig out with friends. I post pics & videos of offroading because nobody wants to see pics & video of H2's sitting in parking lots and driving down streets.

I sense you feel deeply ostracized by your own sense of not being an "offroader". Some offroad a lot, some twice a year, some won't offroad at all and just bought it to get upto their snowy cabin in winter.

And YES, some even bought the H2 just for the image...they'll never do anything with it that a Honda Civic couldn't do....but ya know what: that's alright! They'd still enjoy reading a good magazine and seeing pics of Hummers.

Now...if you'll excuse me, I have to run to my brothers so he can super-compress the new video and post it to his website.

[MAC]

That magazine is mailed to Hummer owners only, it is an image builder, exactly same as the Mercedes or Jaguar magazines. Hummer magazine lacks beautiful pictures, lacks contents and lacks frequency, paper is lesser quality too.

If your job is to promote Hummer and sell more Hummer(which is the only goal), what would you do? do you spend your money and effort on 5% of the customers, or do you take care the other 95%? This is not a question about off-road of not, but a very simple and elementary business question. Do you aim at 5% or 95%?

[Detonate]

Mac, you are the minority here. Just face it.

I'd be willing to bet most of us don't have 40 magazine subscriptions.

For example I have 4:
Hummerteam.com's Outdoor Adventures
Home Theater Magazine
Scuba Diving Magazine
Official Xbox Magazine


Hmmmm, none of your MUST READS made my list.

I also don't read the newspaper.

-Jim March
Arlington TX
2003 Red H2
Beauty is in the eye of the Beer Holder