Advertising fees on ordered vehicle and deposit

[aggiehummer...er]

In a bigger market (like Dallas/Fort Worth, for example) dealers will be charged an advertising fee by GM to pay for their share of TV spots, print ads, etc. This is invoiced to the dealer on the invoice of the vehicle. This doesn't change anything as far as the GMID price goes. That is why for some dealers, the GMID price will be above invoice (no advertising charges in the invoice) and others will be below invoice (due to an extra $1200-$1400 per vehicle in advertising fees).

This is different from an addendum sticker that shows "Dealer Advertising - $495" or something like that. If there are LMG charges, it will appear on the original invoice.