Quote:
Originally Posted by HUMMJAY
HUMMER events are sponcered by the customers.. every single person who buys a HUMMER.. a portion of the sales $ goes to a LMG (local maketing group) the LMG hires event planers,, Rworks, they intern hire a company to run the event,, O'Brians, they go out and test the area and determine what is safe and what is not in case like this one. 9 times out of 10 they run a pre exsiting track built jus for HUMMER's so there job is pretty easy. HUMMER dealers have no say in this process. It is Mandated as a condition of francise ownership that dealers provide there customers the oprotunity to attend these events they do this by giving the event co. names and #'s of their customers. "at the end of the day" the dealer looks like a hero if the cusomers had fun or a zero if they did not
|
All dealers have a say in the process--they're the ones who hire someone like o'briens. Dealers have the option of hosting their own events or out-sourcing them. They do get some help($) from Hummer (recently, they get even less since Hummer lessened the required # of HHs). I've never been to a HH where the dealer didn't pick up the entire bill. I've been involved in HHs that dealers get together and out-source the event so they don't have to deal with all the details. I've also been involved in HHs that dealers take care of everything down to the food and hacking down branches on the trails or digging new trails.