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Old 03-21-2007, 11:45 PM
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f5fstop f5fstop is offline
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Default Some facts on Toyota Truck Commercial

I would guess all of you have seen the ad where the Tundra pulls a
trailer up a steep grade (a 'see-saw'), and then barrels down hill and
locks the brakes up just before the end of the ramp. Many have
commented on how well done the spot is visually. However, here are
the actual facts to share with people:
1. The V.O. at the beginning of the spot says...."It's tough
pushing 10,000 lbs up a steep grade". Myth: Toyota would like the
audience to believe the trailer is 10,000 lbs. Fact: It's a 5,000 lb
truck pulling a 5,000 lb trailer. A little slight of hand? You bet.

2. Then, on the way down the grade, the camera zooms in on the
brakes as the vehicles comes to a screeching halt just prior to the
end of ramp. Next time you see the ad....look for the 'mice type'.
It indicates the trailer is equipped with electric brakes.
Fact....the electric brakes stop the trailer -- not the truck. A
little slight of hand? You bet.

3. And why does Toyota have bigger brake pads? They need
them....their truck is heavier. Stopping distance between a new 900 GMC or Chevy and theirs is virtually identical. And why does Toyota have a 6 speed
transmission? To improve their fuel economy....which is still 2 mpg
less than the 900 series.

4. And don't forget....their big V8 has one axle ratio -- a
4.3. Suck fuel much? GM trucks offer several axle options to
optimize towing and fuel economy.
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