I'm with you guys, it needs "meatier" tires...say 35/12.50-18 Toyo Open Country Mud Tires!
The boys at Les Schwab tire are putting on a set with the right off set on my wife's rig this Friday to see if the 35's will fit without a lift. If it does, I'll order the MKW M18 wheels that I like. Can't wait!
BTW, the back end looks stock. Can one do a suspension lift only in the front? I'm not talking about torsion key's either. I think a proper lift only in the front will make a world of difference. Look at the pic again, the back doesn't look lifted at all.