During the 500 broadcast, the announcers mentioned that truck after truck was heading down from Charlotte to Daytona with nothing but Dale Jr merchandise. He had many more merchandise trailers around the track selling his goods.
The NASCAR.COM Superstore reported that licensed merchandise sales were up 30 percent in February and up 28 percent for the week of the Daytona 500 over last year.
Dale Earnhardt Jr. was again the dominant sales force with his merchandise accounting for 47 percent of all sales. Daytona 500 "50th running" licensed merchandise was second at 9.3 percent with Ryan Newman, the 500 winner, third at 9.1 percent.
Oh yeah, AMP Energy drink has reported their sales have DOUBLED since signing Jr.
Get your stuff now.
http://store.nascar.com/category/ind...056638.2122443
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