Honda may cut production of Accord hybrid

[MisterMark]

NEW YORK - Honda Motor Co. may cut production of the Honda Accord hybrid because sales have been so slow, Honda Executive Vice President Dick Colliver said Thursday at the New York Auto Show.

Colliver was the second executive in as many days to question the direction of hybrid sales during media previews for the show, which opens to the public Friday. Nissan Motor Co. Chief Executive Carlos Ghosn said Wednesday that hybrid sales appear to be slowing down, something he has warned could happen as consumers decide whether hybrids are worth their additional cost.

Colliver wouldn't give exact sales for the Accord hybrid, which went on sale in December 2004, but said they make up a tiny percentage of Honda's overall sales. Overall Accord sales were down 4 percent last year, according to Autodata Corp.

"We've had to reevaluate our position," Colliver said. "It's having a hard time in the market."

http://www.msnbc.msn.com/id/12303373/