Klaus
01-18-2006, 02:32 AM
HUMMER Ad Chief to Cadillac
The woman who helped craft the distinctive ads that propelled HUMMER through its launch has left the brand for Cadillac. Liz Vanzura will become director of global marketing for Cadillac, replacing Jon Brancheau. Vanzura is responsible for green-lighting some of the clever, evocative ads that helped HUMMER into the national spotlight, all under the tagline, "Like nothing else." Reports indicate that HUMMER's general manager Susan Docherty will take over Vanzura's role while a search for a replacement is undertaken.
The woman who helped craft the distinctive ads that propelled HUMMER through its launch has left the brand for Cadillac. Liz Vanzura will become director of global marketing for Cadillac, replacing Jon Brancheau. Vanzura is responsible for green-lighting some of the clever, evocative ads that helped HUMMER into the national spotlight, all under the tagline, "Like nothing else." Reports indicate that HUMMER's general manager Susan Docherty will take over Vanzura's role while a search for a replacement is undertaken.