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View Full Version : Some facts on Toyota Truck Commercial


f5fstop
03-21-2007, 11:45 PM
I would guess all of you have seen the ad where the Tundra pulls a
trailer up a steep grade (a 'see-saw'), and then barrels down hill and
locks the brakes up just before the end of the ramp. Many have
commented on how well done the spot is visually. However, here are
the actual facts to share with people:
1. The V.O. at the beginning of the spot says...."It's tough
pushing 10,000 lbs up a steep grade". Myth: Toyota would like the
audience to believe the trailer is 10,000 lbs. Fact: It's a 5,000 lb
truck pulling a 5,000 lb trailer. A little slight of hand? You bet.

2. Then, on the way down the grade, the camera zooms in on the
brakes as the vehicles comes to a screeching halt just prior to the
end of ramp. Next time you see the ad....look for the 'mice type'.
It indicates the trailer is equipped with electric brakes.
Fact....the electric brakes stop the trailer -- not the truck. A
little slight of hand? You bet.

3. And why does Toyota have bigger brake pads? They need
them....their truck is heavier. Stopping distance between a new 900 GMC or Chevy and theirs is virtually identical. And why does Toyota have a 6 speed
transmission? To improve their fuel economy....which is still 2 mpg
less than the 900 series.

4. And don't forget....their big V8 has one axle ratio -- a
4.3. Suck fuel much? GM trucks offer several axle options to
optimize towing and fuel economy.

wpage
03-21-2007, 11:58 PM
Rice Burner:rant:

KenP
03-22-2007, 12:39 AM
I would guess all of you have seen the ad where the Tundra pulls a
trailer up a steep grade (a 'see-saw'), and then barrels down hill and
locks the brakes up just before the end of the ramp. Many have
commented on how well done the spot is visually. However, here are
the actual facts to share with people:
1. The V.O. at the beginning of the spot says...."It's tough
pushing 10,000 lbs up a steep grade". Myth: Toyota would like the
audience to believe the trailer is 10,000 lbs. Fact: It's a 5,000 lb
truck pulling a 5,000 lb trailer. A little slight of hand? You bet.

2. Then, on the way down the grade, the camera zooms in on the
brakes as the vehicles comes to a screeching halt just prior to the
end of ramp. Next time you see the ad....look for the 'mice type'.
It indicates the trailer is equipped with electric brakes.
Fact....the electric brakes stop the trailer -- not the truck. A
little slight of hand? You bet.

3. And why does Toyota have bigger brake pads? They need
them....their truck is heavier. Stopping distance between a new 900 GMC or Chevy and theirs is virtually identical. And why does Toyota have a 6 speed
transmission? To improve their fuel economy....which is still 2 mpg
less than the 900 series.

4. And don't forget....their big V8 has one axle ratio -- a
4.3. Suck fuel much? GM trucks offer several axle options to
optimize towing and fuel economy.

Bottom line: OUR GM TRUCK IS BETTER!

Spread the word.......we can all make a difference. That's the way the original was stated.

This is what you get today:This info has been traced back to Chevrolet and Toyotas? legal department is involved since the ?homework? is incorrect. Chev is trying to claim a 5,000lb truck and a 5,000 trailer which is incorrect, it was a 10,800lb load not counting the truck. Anyone can take a look on Toyotas website about the actual stopping distance with our truck after acceleration and then stopping and the Tundra beats everyone including the Chev. Yahoo message board postings:
http://messages.finance.yahoo.com/Stocks_%28A_to_Z%29/Stocks_T/threadview?m=te&bn=26089&tid=24032&mid=-1&tof=5&rt=2&frt=2&off=1#-1

f5fstop
03-22-2007, 10:07 PM
I won't say it is correct or not. Personally, I can't tell what the weight is, and neither can anyone else just by looking. Empty boxes always look heavy if you are told they are heavy.
However, as many will disbelieve what I posted (and honestly, I have no idea if it is correct or not, and don't care); I would take a yahoo message board with a grain of salt too.:fdance:

Need more than some poster saying Toyota legal is looking into the matter. However, I did not get this off a GM sight, it was sent to me from TN, forwarded from GM field personnel.

BlackDude
03-22-2007, 10:18 PM
Who cares?!?
Those Toyota commercials are stupid and it's an ugly truck.
Carry on....

bparker
03-22-2007, 10:37 PM
Toyotas are gay.... thanks for the post though...

Hummer Aficionado_VT
03-22-2007, 11:59 PM
Everytime I see that commercial, I hope that damn Tundra flies off of the ramp into the valley. I hate that commercial sooo much!! :rant:

NEOCON1
03-23-2007, 12:10 AM
it's an ugly truck.
Carry on....

x2 :iagree: but not as fugly as the Fj cruiser :giggling:

BlueHUMMERH2
03-23-2007, 12:42 AM
Here is a factual fact: :D

http://www.edmunds.com/insideline/do/News/articleId=120084

WASHINGTON, D.C. — Toyota's redesigned 2007 Tundra pickup truck did not get the top rating for frontal crash safety that rival domestic trucks achieved, according to new tests by the National Highway Traffic Safety Administration.

The lower safety rating is widely regarded as a major misstep for Toyota, which has said the Tundra launch is its most important U.S. launch ever. The Tundra earned four stars in head-on collision tests by the federal government, one short of a perfect five-star rating. Big pickups from General Motors and Ford earned five stars.

The NHTSA Web site on Wednesday said the '07 Tundra has yet to be rated for side-impact crashworthiness and rollovers.

NHTSA's latest crash tests also awarded four stars in frontal crashes to Nissan's Frontier compact pickup.

What this means to you: A chink in the Tundra's armor is revealed. Now watch the domestic makers highlight this weakness as they battle to defend their truck share.