DRTYFN
05-22-2005, 03:45 AM
http://www.elcova.com/infopop/emoticons/icon_biggrin.gifhttp://www.elcova.com/infopop/emoticons/icon_biggrin.gif
Two brothers who created a wildly popular Internet video poking fun at Sen. John Kerry and President Bush during the 2004 election have agreed to produce online entertainment for Budweiser beer, Anheuser-Busch said Friday.
The move comes as the No. 1 U.S. brewer battles to protect its U.S. market share from rival Miller Brewing, a SABMiller. The companies have used advertising as a key weapon in the often contentious fight, marked by ads where the two target each other by name.
Anheuser-Busch said JibJab, which produced the cartoon parody of the presidential candidates campaigning to the tune of Woody Guthrie's classic song "This Land is Your Land," created a 30-second video featuring the popular Budweiser lizards to kick off the partnership.
The video at www.budweiser.com (http://www.budweiser.com) features the two lizards resplendent in top hats and vests as they twirl a cane and dance to the polka classic "Roll Out The Barrel" while inviting customers to drop their martinis for beer.
Budweiser also said it would work with JibJab on a series of projects in 2005, developing videos for potential use on television and the Internet.
JibJab Media was founded by Gregg and Evan Spiridellis in 1999 and the pair shot to fame with the "This Land is Your Land" parody that quickly became one of the most popular sites on the Internet.
JIBJAB LINK (http://www.jibjab.com/bud_launch.asp)
Two brothers who created a wildly popular Internet video poking fun at Sen. John Kerry and President Bush during the 2004 election have agreed to produce online entertainment for Budweiser beer, Anheuser-Busch said Friday.
The move comes as the No. 1 U.S. brewer battles to protect its U.S. market share from rival Miller Brewing, a SABMiller. The companies have used advertising as a key weapon in the often contentious fight, marked by ads where the two target each other by name.
Anheuser-Busch said JibJab, which produced the cartoon parody of the presidential candidates campaigning to the tune of Woody Guthrie's classic song "This Land is Your Land," created a 30-second video featuring the popular Budweiser lizards to kick off the partnership.
The video at www.budweiser.com (http://www.budweiser.com) features the two lizards resplendent in top hats and vests as they twirl a cane and dance to the polka classic "Roll Out The Barrel" while inviting customers to drop their martinis for beer.
Budweiser also said it would work with JibJab on a series of projects in 2005, developing videos for potential use on television and the Internet.
JibJab Media was founded by Gregg and Evan Spiridellis in 1999 and the pair shot to fame with the "This Land is Your Land" parody that quickly became one of the most popular sites on the Internet.
JIBJAB LINK (http://www.jibjab.com/bud_launch.asp)