PARAGON
01-28-2005, 07:33 PM
<table>
<H3 class=pz_news_header align=center>Automotive Specialty Concepts Offers
Marine Wheel Product for Purchase Through Company Website</H3>
<H4 class=pz_news_subheader align=center>Navy Wheels Expected to be Added Next
Week</H4>
LAS VEGAS, Jan. 28, 2005 (PRIMEZONE) -- Automotive Specialty Concepts, Inc.
(Pink Sheets:SSWH), a leading provider of decorative car wheels, today announced
the availability of the first product in its specialty military wheel line, the
Marine Wheel, which can be purchased as a four-wheel set online at the company's
website, www.esportswheels.com (http://www.esportswheels.com) </P>
Automotive Specialty Concepts President Paul Stringer commented, "The launch
of our Marine Wheel has been much anticipated by buyers and investors alike, and
we expect that the online sales of this first product will be just the first in
a number of products that will bring revenue to the company. We anticipate that
through online sales, customers will have the ability to readily purchase our
products, and investors will learn more about the company and its operations. As
the military product line expands, our core focus will be on the continued
expansion of sales and marketing efforts and bringing greater value to
shareholders." </P>
The Marine Wheel is available in a four-wheel set and is currently offered
online for the sale price of $2,290, including delivery, down from the original
price of $3,200. The Marine Wheel consists of one-size General Motors (GM)
wheels and will fit any GM Truck as well as a Hummer. </P>
The launch of the Marine Wheel Line precedes the Navy Wheel Line, which is
expected to launch in the coming days. </P>
About the Company </P>
Automotive Specialty Concepts, Inc., formerly Sports Wheels, Inc. (http://www.esportswheels.com) is a leading provider of
decorative wheels, sports memorabilia and other collectable artwork for the
automobile industry and car owners. </P>
Any statements contained herein related to future events are forward-looking
statements and are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Readers are cautioned not to place
undue reliance on forward-looking statements. Automotive Specialty Concepts
undertakes no obligation to update any such statements to reflect actual
events.</P></table>
<H3 class=pz_news_header align=center>Automotive Specialty Concepts Offers
Marine Wheel Product for Purchase Through Company Website</H3>
<H4 class=pz_news_subheader align=center>Navy Wheels Expected to be Added Next
Week</H4>
LAS VEGAS, Jan. 28, 2005 (PRIMEZONE) -- Automotive Specialty Concepts, Inc.
(Pink Sheets:SSWH), a leading provider of decorative car wheels, today announced
the availability of the first product in its specialty military wheel line, the
Marine Wheel, which can be purchased as a four-wheel set online at the company's
website, www.esportswheels.com (http://www.esportswheels.com) </P>
Automotive Specialty Concepts President Paul Stringer commented, "The launch
of our Marine Wheel has been much anticipated by buyers and investors alike, and
we expect that the online sales of this first product will be just the first in
a number of products that will bring revenue to the company. We anticipate that
through online sales, customers will have the ability to readily purchase our
products, and investors will learn more about the company and its operations. As
the military product line expands, our core focus will be on the continued
expansion of sales and marketing efforts and bringing greater value to
shareholders." </P>
The Marine Wheel is available in a four-wheel set and is currently offered
online for the sale price of $2,290, including delivery, down from the original
price of $3,200. The Marine Wheel consists of one-size General Motors (GM)
wheels and will fit any GM Truck as well as a Hummer. </P>
The launch of the Marine Wheel Line precedes the Navy Wheel Line, which is
expected to launch in the coming days. </P>
About the Company </P>
Automotive Specialty Concepts, Inc., formerly Sports Wheels, Inc. (http://www.esportswheels.com) is a leading provider of
decorative wheels, sports memorabilia and other collectable artwork for the
automobile industry and car owners. </P>
Any statements contained herein related to future events are forward-looking
statements and are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Readers are cautioned not to place
undue reliance on forward-looking statements. Automotive Specialty Concepts
undertakes no obligation to update any such statements to reflect actual
events.</P></table>