Advertising fees on ordered vehicle and deposit

[Yellowtang]

One last question before I hit the sack.

I have read that some people get hit with advertising fees when using the discount programs. I have bought 3 cars in my short life so far and can't say I was ever hit with these.

The 2007 H3 I want the dealership would have to order.
I shouldn't be hit with any advertising fees show I?

Also,,,once I order my H3, are they going to ask for a deposit?
It isn't a problem, just want to be prepared with how much they may ask or what is fair to put down as a deposit.

[lance-n]

I ordered mine over the internet July 2005 and with the GMID discount. They only required a $1000 deposit with the order and paid the balance on delivery in August. I would have to look at the original invoice, but I do not think that I paid any advertising fees. I assume they are built in to the price. Hope that helps.

[f5fstop]

Some dealers will try and add numerous types of fees from advertising to paperwork, etc. It is up to you, as the consumer to pay or not pay.

[HummerNewbie]

I think the amount of the deposit really varies. When I first placed my order in March of last year there really wasn't any info on options, pricing or when they would actually start hitting dealerships. My dealer wanted a $2K deposit but I told them I would only let them sit on $1K of my money, they said ok.

[Wisha Haddan H3]

They wanted a $2000 deposit? I only had to put $500 down at Al Serra.

[HummerNewbie]

They wanted a $2000 deposit? I only had to put $500 down at Al Serra.

Yep, wanted $2k but I told them now way and they settle for $1K. You have to keep in mind though, they were a lot hotter then since production hadn't even start yet.

[aggiehummer...er]

In a bigger market (like Dallas/Fort Worth, for example) dealers will be charged an advertising fee by GM to pay for their share of TV spots, print ads, etc. This is invoiced to the dealer on the invoice of the vehicle. This doesn't change anything as far as the GMID price goes. That is why for some dealers, the GMID price will be above invoice (no advertising charges in the invoice) and others will be below invoice (due to an extra $1200-$1400 per vehicle in advertising fees).

This is different from an addendum sticker that shows "Dealer Advertising - $495" or something like that. If there are LMG charges, it will appear on the original invoice.

[Bully13]

Ok Guys. I used to sell cars, so here's my take. If you ask to see an invoice, the dealer may show it to you. I did my homework before buying my Hummers so I have not seen one. However, on all the invoices I have seen, there is a charge for advertising.

So you ask, why is that? The answer is: you asked to see an invoice. A breakdown of the charges associated with the vehicle. None of this stuff comes cheap. Everything from the destination charge to emissions (if applicable).

Why should I have to pay for advertising? Isn't that GM's responsibility? Or even the dealer's responsibility? The answer is YES. Again, you asked to see a DEALER INVOICE. This is what the dealer is responsible for (ok not counting kick backs and the like). Think of it this way. You also pay for the lights at night at the dealership, those Big Ass Fans on the ceiling and the maintenance guy too. GM and dealerships pay for these things by selling you a vehicle. It comes out of your pocket. GM pays for advertising by holding dealerships responsible for their share. After all, it's not a Customer Invoice, it a Dealer invoice.

Anyways, knowing this does not really matter. There are plenty of costs to run a dealership. What matters is getting a great deal.

If you are just starting out, try starting here: http://www.kbb.com
Remember to include all of the add ons to the invoice price including applicable emissions for your state etc.

[HummerNewbie]

I did my homework before buying my Hummers ...

But your wife says they are her Hummers :confused: :D ;)

[Bully13]

But your wife says they are her Hummers :confused: :D ;)
MINE!!! ALL MINE!! MINE MINE MINE!!!!!!!!!!! (with her permission):D

[Agriv8r]

the easy way is ask...if you have to pay, its your choice...if you dont ask you will pay:eek:

[Yellowtang]

I guess I am confused now. If the adverstising fees are on the invoice, then it is already included in the MSRP of the vehicle. Therefore my GM Supplier discount should stand as is right?

Say my MSRP is $38500.
GM Supplier price is $35420.

Are they going to try to tell me my price is $35420 plus advertising fees on top of that?

It is what it is but I am just to be clear on it.

[Bully13]

You obviously want to pay the least amount possible. So if there is a fee for advertising, just tell them you don't want to pay for that. Even if the advertising is part of the price you can use that to try and get the price lower by telling them to deduct that from the total.

Be prepared to walk away from the table if the dealer cannot meet your price. I shopped another Hummer dealer just so I could walk away from the table and purchase the vehicle "somewhere else."

[aggiehummer...er]

You should pay the GMID price, no matter what.

[Viet Nam Vette]

You obviously want to pay the least amount possible. So if there is a fee for advertising, just tell them you don't want to pay for that. Even if the advertising is part of the price you can use that to try and get the price lower by telling them to deduct that from the total.

Be prepared to walk away from the table if the dealer cannot meet your price. I shopped another Hummer dealer just so I could walk away from the table and purchase the vehicle "somewhere else."

So you are saying you walked away.. then went to another dealer and he removed the advertising fee form your GMiD Price?

This Friday..I'm going to a dealer to work on a price (GMID) for a new 2007 Hummer... I'm ready to buy...

So you think that I have a chance of beating the advertising thing..??;)

[Agriv8r]

So you are saying you walked away.. then went to another dealer and he removed the advertising fee form your GMiD Price?

This Friday..I'm going to a dealer to work on a price (GMID) for a new 2007 Hummer... I'm ready to buy...

So you think that I have a chance of beating the advertising thing..??;)

nobody subtracts the advertising from the GMID price. for some dealers advertising is not included on the invoice. for those dealers that do have it added, the advertising is AFTER the GMID price. the way this affects you is that some dealers will not honor GMID (usually it is only on the lower/entry level priced vehicles). this is because the GMID price will be much lower than invoice price and thereby be a "losing" deal for the dealer. if you are eligible for the GMID, they will show you the invoice which has the GMID price printed on it. you will sign a form that says you saw the invoice and are paying the GMID price.:)

[ree]

Rather than go after advertising fees, ask them to give you a discount on their lot fees. If you're ordering it and going to pick it up right after it arrives they're not "paying" to use the space on the lot for their vehicle. , I've done this before successfully. I don't think lot fees are ever explicitly itemized. I'm sure this won't work with every dealer so if it really matters be prepared to walk and go elsewhere.

Of course, if Agriv8r is right and the GMID is lower than invoice, then consider yourself lucky. Just pay the extra fees and drive off.

[aggiehummer...er]

Let's say there are two identical vehicles. The GMID price for these two vehicles is $30,000. Vehicle A has an invoice price of $29,750. Vehicle B has an invoice price of $31,200. It's the exact same vehicle, with the exact same invoice price. The only difference is advertising fees. You're paying the same thing.

Just pay the GMID price and get it over with. If it's incredibly important to you, buy the vehicle in a state that caps the "Doc" fee (like Texas, $50).