Thread: HUMMER Customer Retention
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Old 12-08-2006, 01:24 AM
Wisha Haddan H3's Avatar
Wisha Haddan H3 Wisha Haddan H3 is offline
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Default Re: HUMMER Customer Retention
Horrified ... really? I think it's very good, since Hummer is competing against manufacturers with full vehicle lines.

It's easy to be Ford loyal when you have trucks, SUVs, sports cars, sedans, coupes, minivans and compact cars to choose from. Hummer owners don't have the same options.

Out of the narrow focus manufacturers in the list - Scion, Jeep, GMC, Mini and Pontiac - only Scion beat Hummer in customer retention. As Hummer offerings grow (with the H3 truck and H4) and as they update their vehicle line (with the Alpha series), I believe that rate will rise. Especially if mpg improves.
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