H3 Commercials

[AfroCreame]

Is it me or does the majority of H3 commercials suck? They should be focusing on the H3 itself and not implying that it's a cheaper-mini me h2. Drives me crazy. The bear commercial? WTF? Or like the really short guy that comes up with the idea of "making it smaller". I have to educate people that this is my 3rd hummer and the H2 and H3 are totally different. The H2 isn't a mini h1, nor is the h3 a wanna be h2. Hummer is a brand...not a model. Just find that alot of the commercials seem to be a poor attempt at making the H3 seem "cute"...blah.

[AfroCreame]

Is it me or does the majority of H3 commercials suck? They should be focusing on the H3 itself and not implying that it's a cheaper-mini me h2. Drives me crazy. The bear commercial? WTF? Or like the really short guy that comes up with the idea of "making it smaller". I have to educate people that this is my 3rd hummer and the H2 and H3 are totally different. The H2 isn't a mini h1, nor is the h3 a wanna be h2. Hummer is a brand...not a model. Just find that alot of the commercials seem to be a poor attempt at making the H3 seem "cute"...blah.

[Sewie]

Some of them are funny, some are stupid, none really show the capabilities of the truck. But neither of us are in marketing so what do we know? http://www.elcova.com/infopop/emoticons/icon_wink.gif

From f5fstop's post:

January 2005-December 2005 Sales:
H1 374
H2 23,213
H3 33,140

January 2004-December 2004 Sales:
H1 447 (down 16.3%)
H2 28,898 (down 19.7%)
H3 No Sales

Total Hummer Sales:
2005 56,727
2004 29,345
Total 2005 Sales up 93.3%

[DWPC]

<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">But neither of us are in marketing so what do we know? </div></BLOCKQUOTE>

Based on GM sales recently, I'd say they're not in marketing either. Across the board, GM has the worst marketing in the auto business from my perspective as a consumer. They haven't had a fresh idea in 30 years. I think the H3 has essentially sold itself thus far with very little help from GM or Hummer ads.

I agree with A-C; the H3 ads are poor, portray it as a wannabe Hummer product, and ignore its core capability and performance. I've yet to see an H3 commercial showing it going where I couldn't drive a 1963 Buick. Why bother designing a great 4x4 then marketing it as a minivan.

[Sewie]

<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by DWPC:
Why bother designing a great 4x4 then marketing it as a minivan. </div></BLOCKQUOTE>

Unfortunately, the vast majority of buyers (forum members excluded obviously http://www.elcova.com/infopop/emoticons/icon_wink.gif ) will use it like a minivan. How many users (see disclaimer above) do you think are going to use the H3 to its full potential?

The knock on the H2's for a lot of people are its size and price. So why not market the H3 as a smaller and more affordable alternative?

[f5fstop]

<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Sewie:
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by DWPC:
Why bother designing a great 4x4 then marketing it as a minivan. </div></BLOCKQUOTE>

Unfortunately, the vast majority of buyers (forum members excluded obviously http://www.elcova.com/infopop/emoticons/icon_wink.gif ) will use it like a minivan. How many users (see disclaimer above) do you think are going to use the H3 to its full potential?

The knock on the H2's for a lot of people are its size and price. So why not market the H3 as a smaller and more affordable alternative? </div></BLOCKQUOTE>

I agree, and it appears to be working. Personally, I have not seen a good car or truck commercial in years, so what GM is offering with the H3 is, in my opinion, no better or worse than other manufacturers.
Then again, I'm not your normal consumer. I research everything, and discount all advertising as BS, and that includes everything from my Plasma TV to the Hummer. Yes, since I work for GM I will, in all likelihood purchase a GM vehicle, but I didn't always work for GM, and prior to GM, I purchased vehicles based upon what I researched, not what some marketing wiener thought I would like.

[Steve - SanJose]

Yea the H3 is one of the successes in GM's huge portfolio of dud products lately. I find the Hummer commercials to be somewhat amusing and better than the average car commercial. But I like JackintheBox commercials and I never go to JackintheBox. So what good do those commercials do, I wonder?

I am the type of "conquest" buyer that GM dreams of but rarely sees in their non-Hummer showrooms. I traded in a Toyota to buy my H3.



S.

[montanah3]

I agree with the ???? commercials. If I was going to buy my H3 based on any of those commercials -- well I probably wouldn't own one!