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<DIV> <H2 class=Headline>Automotive DNA - A Hummer Buggy: What the world needs now</H2> <H5 class=Red></H5> <DIV class=Byline>WES RAYNAL </DIV> <DIV class=Date><SPAN class=FieldLabel>Published Date: </SPAN>5/9/05</DIV> <DIV class=Body> <FONT size=2>Of all the General Motors divisions, Hummer is the one whose DNA is “purest.” We know what Hummer stands for—big honkin’ trucks. So does that make it the most likely candidate—or the least likely—for a new product outside its realm of expertise? And how would that translate?</FONT></P> <FONT size=2>How about a dune buggy? “I’d love one,” Hummer general manager Susan Docherty told AutoWeek. “I’ve never seen one [inside GM], but I’d love one [for the product lineup].”</FONT></P> <FONT size=2>It would “absolutely” be a small, open-top trucklet for the beach, she said. “Hummer is not something somebody needs, it’s something people want. It’s a third or fourth vehicle in a household. We have to be careful how we build on that.”</FONT></P> <FONT size=2>Hummer stands for iconic design and mountain-goat-like off-road ability, Docherty said. “I can’t make it everything to everybody. It has to be fun and daring. A four-door sedan won’t work. A sports car won’t work.”</FONT></P> <FONT size=2>Understanding that, what is at the top of Docherty’s wish list? She smiles and says, “I want a pickup truck and something smaller than the H3.”</FONT></P></DIV></Table> |
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<DIV> <H2 class=Headline>Automotive DNA - A Hummer Buggy: What the world needs now</H2> <H5 class=Red></H5> <DIV class=Byline>WES RAYNAL </DIV> <DIV class=Date><SPAN class=FieldLabel>Published Date: </SPAN>5/9/05</DIV> <DIV class=Body> <FONT size=2>Of all the General Motors divisions, Hummer is the one whose DNA is “purest.” We know what Hummer stands for—big honkin’ trucks. So does that make it the most likely candidate—or the least likely—for a new product outside its realm of expertise? And how would that translate?</FONT></P> <FONT size=2>How about a dune buggy? “I’d love one,” Hummer general manager Susan Docherty told AutoWeek. “I’ve never seen one [inside GM], but I’d love one [for the product lineup].”</FONT></P> <FONT size=2>It would “absolutely” be a small, open-top trucklet for the beach, she said. “Hummer is not something somebody needs, it’s something people want. It’s a third or fourth vehicle in a household. We have to be careful how we build on that.”</FONT></P> <FONT size=2>Hummer stands for iconic design and mountain-goat-like off-road ability, Docherty said. “I can’t make it everything to everybody. It has to be fun and daring. A four-door sedan won’t work. A sports car won’t work.”</FONT></P> <FONT size=2>Understanding that, what is at the top of Docherty’s wish list? She smiles and says, “I want a pickup truck and something smaller than the H3.”</FONT></P></DIV></Table> |
Funny you should post this. I've been trying to find a someone that can make my Polaris Ranger look more like my Hummer. Orange and Bling.
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At a dealer meeting last year this was mentioned. The H4 might be a framed wrangler style and the HX a small uni-body. If the H3 does well it will come they already have some tests going Im sure.
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<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by usetosellhummer:
At a dealer meeting last year this was mentioned. The H4 might be a framed wrangler style and the HX a small uni-body. If the H3 does well it will come they already have some tests going Im sure. </div></BLOCKQUOTE>Keep your eyes open on the Rubicon. They seem to like testing there. Phil, you're right. Of course, it does say "Autoweek Illustration" under the pic. ![]() |
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by PhilD:
Looks like the HX and I must say it looks nice, although I suspect it is a photo chopped pic. I posted this info on another thread, but it seems it belongs here too; GMT355 - 2007(8) - HUMMER HX Crossover SUV, possible hard top, soft top, and slant back versions. GMX440 (GMT440) - 2008(9) - HUMMER H4 Based on the Theta platform, which is the platform for the Saturn Vue, Pontiac Torrent and Suzuki XL7. I don't know what platform is under consideration for the GMT355, but GMT would indicate it is a truck platform. The H4 is proposed to sit on the Theta platform, which is a car based SUV hence the GMX notation, and will shared by vehicles such as the Chevy Equinox, Saturn Vue, etc </div></BLOCKQUOTE> Phil the GMT355 is the H3. Gotta love the marketing people, a nice mix of truth and disinformation in in her statements. The illistration has a lot more Jeep look to it then anything GM will do for the Hummer brand. |
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by CLAYDOG:
Gotta love the marketing people, a nice mix of truth and disinformation in in her statements. The illistration has a lot more Jeep look to it then anything GM will do for the Hummer brand. </div></BLOCKQUOTE>Speaking of disinformation. ![]() ![]() |
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