A Hummer Buggy

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<H2 class=Headline>Automotive DNA - A Hummer Buggy: What the world needs
now</H2>
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<DIV class=Byline>WES RAYNAL </DIV>
<DIV class=Date><SPAN class=FieldLabel>Published Date: </SPAN>5/9/05</DIV>
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<FONT size=2>Of all the General Motors divisions, Hummer is the one whose DNA
is “purest.” We know what Hummer stands for—big honkin’ trucks. So does that
make it the most likely candidate—or the least likely—for a new product outside
its realm of expertise? And how would that translate?</FONT></P>


<FONT size=2>How about a dune buggy? “I’d love one,” Hummer general manager
Susan Docherty told AutoWeek. “I’ve never seen one [inside GM], but I’d
love one [for the product lineup].”</FONT></P>


<FONT size=2>It would “absolutely” be a small, open-top trucklet for the
beach, she said. “Hummer is not something somebody needs, it’s something people
want. It’s a third or fourth vehicle in a household. We have to be
careful how we build
on that.”</FONT></P>


<FONT size=2>Hummer stands for iconic design and mountain-goat-like off-road
ability, Docherty said. “I can’t make it everything to everybody. It has to be
fun and daring. A four-door sedan won’t work. A sports car won’t
work.”</FONT></P>


<FONT size=2>Understanding that, what is at the top of Docherty’s wish list?
She smiles and says, “I want a pickup truck and something smaller than the
H3.”</FONT></P></DIV></Table>