This is a really bonehead move by Bob Lutz, who generally knows better. Fiat does not put its emblem on the side of a Ferrari. Volkswagon doesn't put an encircled VW on the side of a Bugatti or Lamborghini. There are many other similar examples.
The idea of the "division brand" is that it represents an autonomous unit that produces a product which is distinct from the parent brand. Fiat and Ferrari are the best example of how this should work. Roger Smith nearly destroyed GM with "badge engineering" which meant that a Chevy was the same as a Cadillac except for the badge. After that fiasco, GM said, "never again." Now, Lutz is moving back to bluring the distinction between the "divsion brands."
About as stupid as it gets. They're paving the way for the urban legend that an H2 is a Tahoe with a different body. Hopefully they'll wise up.
George SSSS
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Black 2005 Adventure Series; factory touch screen GPS w/XM radio; factory express open/close sunroof; reclining second row seats; Warn 9.5ti Multi-Mount Winch; Gobi Stealth roof rack with PIAA lights; HotShot windshield washer fluid system
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04-13-2005, 02:32 AM
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