Advertising fees on ordered vehicle and deposit

[aggiehummer...er]

In a bigger market (like Dallas/Fort Worth, for example) dealers will be charged an advertising fee by GM to pay for their share of TV spots, print ads, etc. This is invoiced to the dealer on the invoice of the vehicle. This doesn't change anything as far as the GMID price goes. That is why for some dealers, the GMID price will be above invoice (no advertising charges in the invoice) and others will be below invoice (due to an extra $1200-$1400 per vehicle in advertising fees).

This is different from an addendum sticker that shows "Dealer Advertising - $495" or something like that. If there are LMG charges, it will appear on the original invoice.

[Bully13]

Ok Guys. I used to sell cars, so here's my take. If you ask to see an invoice, the dealer may show it to you. I did my homework before buying my Hummers so I have not seen one. However, on all the invoices I have seen, there is a charge for advertising.

So you ask, why is that? The answer is: you asked to see an invoice. A breakdown of the charges associated with the vehicle. None of this stuff comes cheap. Everything from the destination charge to emissions (if applicable).

Why should I have to pay for advertising? Isn't that GM's responsibility? Or even the dealer's responsibility? The answer is YES. Again, you asked to see a DEALER INVOICE. This is what the dealer is responsible for (ok not counting kick backs and the like). Think of it this way. You also pay for the lights at night at the dealership, those Big Ass Fans on the ceiling and the maintenance guy too. GM and dealerships pay for these things by selling you a vehicle. It comes out of your pocket. GM pays for advertising by holding dealerships responsible for their share. After all, it's not a Customer Invoice, it a Dealer invoice.

Anyways, knowing this does not really matter. There are plenty of costs to run a dealership. What matters is getting a great deal.

If you are just starting out, try starting here: http://www.kbb.com
Remember to include all of the add ons to the invoice price including applicable emissions for your state etc.

[HummerNewbie]

Originally Posted by Bully13

I did my homework before buying my Hummers ...

But your wife says they are her Hummers

[Bully13]

Originally Posted by HummerNewbie

But your wife says they are her Hummers

MINE!!! ALL MINE!! MINE MINE MINE!!!!!!!!!!! (with her permission)

[Agriv8r]

the easy way is ask...if you have to pay, its your choice...if you dont ask you will pay

[Yellowtang]

I guess I am confused now. If the adverstising fees are on the invoice, then it is already included in the MSRP of the vehicle. Therefore my GM Supplier discount should stand as is right?

Say my MSRP is $38500.
GM Supplier price is $35420.

Are they going to try to tell me my price is $35420 plus advertising fees on top of that?

It is what it is but I am just to be clear on it.

[Bully13]

You obviously want to pay the least amount possible. So if there is a fee for advertising, just tell them you don't want to pay for that. Even if the advertising is part of the price you can use that to try and get the price lower by telling them to deduct that from the total.

Be prepared to walk away from the table if the dealer cannot meet your price. I shopped another Hummer dealer just so I could walk away from the table and purchase the vehicle "somewhere else."