Hummer Adventure Magazine

[H2Norcal]

I will jump in just for fun:

On the direct topic feedback for Mac, I received one Adventures magazine about three weeks after my H2 delivery. I recall my first impression was the magazine looked professionally produced and resembled that of a manufacturers communication magazine such as BMW or GM’s semi-annual owner’s magazine. The problem I found with it and with the other attempts to produce a Hummer focused magazine is they all lack any useable owner content whatsoever because they are all trying to make a boat-load of money stuffing them with ads and marketing.

I think the Hummer Club’s upcoming Azimuth magazine holds the most promise for me because it is geared to the interests of the true user of the vehicle and they really have nothing to sell us. There will be ads but hopefully better content. We will see. But only members will get it.

And for the first time, I have to disagree with Phil on his view on H2 owner demographics (sorry Phil). I sincerely believe the vast majority of Hummer owners bought the H2 because of its fresh and wild image in a field of boring, mass produced SUVs, not for off-roading. I agree with MAC categorically here (did I really just say that? ), I think there are only a few of us out here that plan to fulfill the off-road adventure picture Hummer has painted for us. The rest will enjoy the attention owning a Hummer brings them as they head to the movies, soccer games or just to work.